Who are you marketing to based on age, gender, sex and geographical location? It is said that the ratio of ears-to-mouths is an indication of the ratio ...
source https://www.google.com/url?rct=j&sa=t&url=https://www.entrepreneur.com/article/365495&ct=ga&cd=CAIyHGQ3ZjU4NDljNDFhNmE2ZTY6Y28uaW46ZW46SU4&usg=AFQjCNG1av9GlP3gb7T9l2kAgarCFAwlZw
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